Business Strategy Review, 15 1 , Burmann, C. Building brand commitment: a behavioral approach to internal brand management.
Journal of Brand Management, 12 4 , Key determinants of internal brand management success: an exploratory empirical analysis. Journal of Brand Management, 16, Cunningham, I. Devolving human resource responsibilities to the line.
A meta-model of internal marketing
Building a services brand: stages, people and orientations. The Services Industries Journal, 23 3 , Journal of Marketing Management, 17, Drake, S. Light their fire. Chicago, IL: Dearborn. Farnfield, I. Driving for effective positioning and competitive differentiation. Journal of Brand Management, 6 4 , Fornell, C. Evaluating structural equation models with unobservable variables and measurement error.
Journal of Marketing Research, 18 1 , Harris, F. Corporate branding and corporate brand performance. European Journal of Marketing, 35, Hooper, D. Structural equation modelling: guidelines for determining model fit. Articles, 2.
International Journal of Human Resource Studies
Hur, Y. Journal of Foodservice Business Research, 14 4 , Jackson, D. Reporting practices in confirmatory factor analysis: an overview and some recommendations. Psychological Methods, 14, Keller, K. Conceptualizing, measuring, and managing consumer-based brand equity. Journal of Marketing, 57, Strategic brand management: building, measuring and managing brand equity.
New Jersey: Prentice Hall. Kelman, H. Compliance, identification, and internalization three processes of attitude change. Journal of Conflict Resolution, 2 1 , Kim, W. Measuring customer-based restaurant brand equity. Cornell Hotel and Restaurant Administration Quarterly, 45 2 , Kim, H. The relationship between brand equity and firms' performance in luxury hotels and chain restaurants.
Tourism Management, 26 4 , Kimpakorn, N. Service brand equity and employee brand commitment. Journal of Service Marketing, 24 5 , King, C.
- Fiscal Institutions and Fiscal Performance (National Bureau of Economic Research Conference Report).
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Employee based brand equity: a third perspective. Services Marketing Quarterly, 30 2 , Employee brand equity: scale development and validation. Journal of Brand Management, 19 4 , Machtiger, B. Beware pitfalls that kill branding efforts. In Marketing News, March, 21— Miles, S. Positioning Southwest Airlines through employee branding. Business Horizons, 48, Morhart, F.
Internal marketing impact on business performance in a retail context | Emerald Insight
Brand-specific leadership: turning employees into brand champions. Journal of Marketing, 73 5 , Papasolomou, I. Using internal marketing to ignite the corporate brand: the case of the UK retail bank industry. Punjaisri, K. The role of internal branding in the delivery of employee brand promise. The Journal of Brand Management, 15 1 , Internal branding process: key mechanisms, outcomes and moderating factors. Saaksjarvi, M. Relationships among brand identity, brand image and brand preference: differences between cyber and extension retail brands over time.
Journal of Interactive Marketing, 25 3 , Satorra, A.
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A scaled difference chi-square test statistic for moment structure analysis. Building a learning company will be an important future consideration. Internal brand values can be an umbrella for this effort. However, to date, there has been a considerable knowledge gap about the components of Internal Marketing.
Human systems need some glue, some central themes around which behavior can coalesce.
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Katz and Kahn. It is commonly believed that sole role of marketing is to sell products and services outwardly to customers. For, it is only when the people of the company fully understand and are committed to the value proposition of the organization and its brands that external marketing can reach its full potential. From 4 Ps to 30 Rs. Stockholm University, Sweden. Management Books worth reading now. If you have questions or comments to our website, do not hesitate to contact us comments and questions are always welcomed : webmaster2 AT reckliesmp.